The ‘babyark’ was dreamed up by automobile designer Frank Stephenson who has worked for brands such as BMW, Ferrari, and McLaren. He’s now taking his knowledge of car design and turning it into something that even babies can benefit from.

What is being touted as “the new standard for safety” employs military technology in impact absorption to ensure that little ones are not jerked around too hard when driving or braking. The patented impact-absorbing system uses anti-shock polymer D30 that is soft and secure to keep children safe. In head-to-head testing, the babyark “outperformed the leading competitor by 230% in HIC (head injury criteria),” as stated on the website.

Its unique shape takes after an egg to cocoon young ones within it in a silhouette that might feel more natural and comfortable for them than being propped up in the upright position. It is made out of polymer and carbon fiber to keep it light.

Unlike others on the market that need to be strapped in via a seatbelt, the babyark has a separate base attached to the car by pushing its prongs into the chair. Within this base is a SafeCoil steel shock absorber that reduces movement during an emergency. A stand is then extended to the car’s floor to keep it steady. Once set up, the cradle can be attached to it.

What sets this even more apart from its competitors is its 14 sensors embedded into the babyark that connects to an accompanying app. This allows parents to confirm that the seat is secured, check if their child has been buckled in, and alert them if they are still sitting within it.

According to designtaxi.com