Now the largest holographic display in the world, the new launch is five times larger than any other 3D holographic display ever demonstrated, and 50 times larger than any to come to market.
“One of the most frequent questions we get asked is, how large can these displays get? The answer is now a ridiculously huge 65 inches, and this is only the beginning. ” Said Shawn Frayne, Looking Glass CEO.
“Similar to the shift from photographs to film, radio to television, and black and white to color over the past century, the Looking Glass 65” will usher in one of the monumental shifts in how media is consumed, from flat 2D to deeply 3D. No headset or 3D glasses required,” he explained.
According to a press release, the innovative technology is already being employed in entertainment companies for storytelling and marketing purposes. In fact, just this week, Springbok Entertainment premiered its new film, Zanzibar: Trouble in Paradise, on the display, making it the first-ever holographic film to contest at the Tribeca Festival.
Incredibly, the display—which comprises just three inches of glass and aluminum—generates up to 100 different perspectives of 3D content, using 100 million points of light every 60th of a second, resulting in images that look “impossibly real” for large groups of up to 50 viewers at a time.
“The massive increase in the size promises 3D storytellers the ideal canvas to push the boundaries of immersive experiences,” said Brandon Zamel, CEO of Springbok Entertainment.
“This display solidifies the mainstream opportunities and applications of the immersive medium; effectively providing a missing piece of the puzzle for the industry, that in turn, will accelerate its entire growth.”
According to designtaxi.com