[WORLDKINGS] Top 100 founders of the companies over 100-years and still in business – P94 - Louis Vuitton (France) : The founder of the world’s most valuable luxury fashion brand with 166 years of history, Louis Vuitton Malletier (1854)


(WorldKings.org) Louis Vuitton (4 August 1821 – 27 February 1892) was a French fashion designer and businessman. He was the founder of the Louis Vuitton brand of leather goods now owned by LVMH.

Vuitton was born to a family of artisans, carpenters, and farmers. At the age of 10, his mother, a hat-maker, died, and his father followed soon after. Following a difficult relationship with his adoptive stepmother, Vuitton left his home in Anchay in the spring of 1835, at the age of 13. Taking odd jobs along the way, Vuitton traveled approximately 292 miles (470 km) to Paris.



Arriving in 1837, in the midst of the Industrial Revolution, he apprenticed under Monsieur Marechal, a successful trunk maker and packer. Within a few years, Vuitton gained a reputation amongst Paris' more fashionable class as one of the city's premier practitioners of the craft.

After the re-establishment of the French Empire under Napoleon III, Vuitton was hired as a personal trunk maker and packer for the Empress of France. She charged him with "packing the most beautiful clothes in an exquisite way." This provided Vuitton with a gateway to other elite and royal clients who provided him with work for the rest of his career.



In 1854, at age 33, Vuitton married 17-year-old Clemence-Emilie Parriaux. Soon after, he left Marechal's shop and opened his own trunk making and packing workshop in Paris. Outside of his shop hung a sign that read: "Securely packs the most fragile objects. Specializing in packing fashions."

In 1858, inspired by H.J. Cave & Sons of London, Vuitton introduced his revolutionary rectangular canvas trunks at a time when the market had only rounded-top leather trunks. The demand for Vuitton's durable, lightweight designs spurred his expansion into a larger workshop in Asnières-sur-Seine. The original pattern of the shellac embedded canvas was named "Damier".




Vuitton also designed the world's first pick-proof lock. All lock patterns were safely kept at Vuitton's workrooms and registered with the owner's name in case another key was needed.

In 1871, as a result of the Franco-Prussian War, demand fell sharply, and Vuitton's workshop was in shambles. Many of his tools were stolen and his staff was gone. Vuitton rebuilt immediately, erecting a new shop at 1 Rue Scribe, next to a prestigious jockey club in the heart of Paris. In 1872, Vuitton introduced a new line, featuring beige monogrammed designs with a red stripe that would remain a signature of his brand long after his death in 1892.



Today, according to Statista, Louis Vuttion is the most valuable luxury brand worldwide in 2020 with a brand value of 51.777 million US dollar. The brand operates in 50 countries with more than 460 stores worldwide.

According to en.wikipedia and statista

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