Making attar & pure organic oils using traditional ways is an art that no modern machinery can beat. And a number of fragrances originated from India, including jasmine oils, sandalwood, and rose water, are used by luxury perfumeries around the world.
Attars contain great attributes and are more beneficial than perfumes in several ways including longevity, natural fragrance, etc. Popular show “Yeh Mera India” on HistoryTV18 also featured the story of Kannauj’s Attar industry this year, which has helped the industry in terms of spreading awareness globally.
It uses the traditional method of manufacturing ‘attar’, as it is locally called. The process is traditionally known as ‘Degs & Bhapka system’, which is a hydro distillation process.
The system has been going on since the Mughal period and people have been involved in the business ancestrally. Historically, the attars were used as perfume by the kings and queens but now its use is mainly for tobacco and gutka industry. Though there still remains a class of people, particularly muslims, who like to use attars as perfumes.
The quality of itr is also dependent on the quality of raw material, flowers. The time duration between the plucking of flower and the process parameters of distillation can also affect the quality of itrs.
Apart from Media attention, Announcement of “International Perfume Museum” by then chief minister Akhilesh Yadav has als brough some attention of global investors.
According to kannaujattar.com and owntoearth.org.in