The origins of the brand can be traced since the 17th century, when Friedrich Staedtler took over the totality of the pencil manufacturing process, from the lead to the wood. Nevertheless, that activity was forbidden by the Council of Nuremberg, which stated that the manufacturing had to be developed by two different experts. Finally, Staedtler's work helped to abolish that regulation, therefore facilitating the work of other pencils manufacturers in Nuremberg.
The company was founded by Johann Sebastian Staedtler in 1835 as a pencil factory, first established in Nuremberg, but the roots of the company go back to 1662, when references to Friedrich Staedtler as a pencil-making craftsman were made in the city annals.
Staedtler received permission from the municipal council to produce blacklead, red chalk and pastel pencils in his industrial plant. In 1866, the company had 54 employees and produced 15,000 gross (2,160,000 pencils) per year.
In 1900, Staedtler registered the Mars brand (which represented the Ancient Roman religion god of war), using the name for some lines of products, also launching the head of Mars logo. In 1901 the Noris brand was released by the company.
In 1962 the company began producing technical pens. In the 1970s, Staedtler bought the Neumarkt factory, which used to be the Eberhard Faber factory. Nevertheless, in 2009 Staedtler sold the rights to the brand "Eberhard Faber" to Faber-Castell, although the company kept the Neumarkt factory, where Staedtler makes wood pencils nowadays.
Today, Staedtler claims to be the largest European manufacturer of wood-cased pencils, OHP pens, mechanical pencil leads, erasers, and modeling clays. There are over 20 global subsidiaries and seven manufacturing facilities and over 85% of the production takes place in the headquarters in Nuremberg, though some of its products are made in Japan.
According to en.wikipedia and theindependentman.org