Church & Dwight was founded by Dr. Austin Church, and his brother-in-law, John Dwight. Together, they went into the production and marketing of Baking Soda, a trade name for bicarbonate of soda.
James A. Church joined his father as a member of Church & Co. and adapted the famous Arm & Hammer trademark – the arm of Vulcan, Roman mythological god of fire, with hammer in hand. Since then, this trademark has become one of the world’s most recognized logos – a symbol of the company’s tradition of integrity and quality. In 1896, The descendants of the founders consolidated their interests under the name of Church & Dwight Co., Inc.
Around 1915, Church Dwight began suggesting that baking soda could serve as medicine, offering a booklet titled Home Remedies for Simple Ailments. Soon it was also advertising baking soda as a tooth cleaner and a cleaner and freshener for laundry and for kitchen surfaces. The firm was incorporated as Church & Dwight Co. in 1925.
In 1968, Church & Dwight was producing nearly half of the sodium bicarbonate and borax in the United States in collaboration with Allied Chemical Co., a major producer of the sodium carbonate (soda ash) used--along with carbon dioxide--as the raw material for baking soda. Church & Dwight accounted for at least 90 percent of U.S. consumer sales of baking soda. Washing soda (also manufactured by the company) and borax (purchased from suppliers) accounted for about 40 percent of the company's total sales volume.
Church & Dwight exploited the venerable Arm & Hammer name to market baking soda tablets for indigestion and mint-flavored ones as a mouth freshener. Net sales rose from $22.4 million in 1969 to $77 million in 1975, and net income increased more than fourfold to $3.8 million during that time period.
In the 1990s, The company had 12 facilities, including three in England and one each in Australia, Malaysia, and Singapore. Its laundry detergent now accounted for one-third of all revenues and ranked third in the United States after Tide and Surf. The company also held 60 percent of the world market for sodium bicarbonate. Arm & Hammer Dental Care toothpaste, introduced nationally in 1988, held 11 percent of the U.S. toothpaste market in 1993.
As Church & Dwight neared its 160th anniversary, the company continued to demonstrate a desire to expand its consumer products business. Annual sales in 2003 reached 1.05 billion, 82 percent of which was derived from its portfolio of consumer products brands.
Today, Church & Dwight Co., Inc., is a leading consumer products company that markets numerous brands of deodorizing and household cleaning products, laundry products, and personal care products. Church & Dwight's consumer products, which account for more than 80 percent of annual sales, are sold under the brand names Arm & Hammer, Arrid, Brillo, Mentadent, Pepsodent, Close-Up, Trojan, and Nair. The company is also the world's leading producer of baking soda. Church & Dwight generates more than 90 percent of its revenue in the United States.
According to fundinguniverse.com and ahperformance.com