[WORLDKINGS] Top 100 companies over 100-years and still in business – P34 - Louis Vuitton Malletier (France): 166 years history of World’s most valuable luxury brand 2020 (1854)

13-09-2020

(WorldKings.org) According to Statista, Louis Vuttion is the most valuable luxury brand worldwide in 2020 with brand value of 51.777 million US dollar.

 

 

Louis Vuitton Malletier, commonly referred to as Louis Vuitton  or shortened to LV, is a French fashion house and luxury retail company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books.

 

 

In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it. Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese Mon designs in the late Victorian era. The patents later proved to be successful in stopping counterfeiting.

 

 

Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. The company operates in 50 countries with more than 460 stores worldwide.

 

 

All of the company's products exhibit the eponymous LV initials. The company markets its product through its own stores located throughout the world, which allows it to control product quality and pricing. It also allows LV to prevent counterfeit products entering its distribution channels.

LV was in the first place in the BrandZ’s top 10 most valuable luxury brands in 2019, with a worth of $47.2 billion. According to Statista, Louis Vuttion is aslo the most valuable luxury brand worldwide in 2020 with brand value of 51.777 million US dollar.

According to stastista and en.wikipedia


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