Paramount Pictures Corp. was established in 1914 by W.W. Hodkinson as a film distributor, offering Adolph Zukor’s Famous Players Film Company, the Jesse L. Lasky Feature Play Company, and other producers an outlet for their movies.
In 1916 Zukor and Lasky merged their companies to form the Famous Players–Lasky Corporation and acquired Paramount to distribute their films. The new company, which continued to use the name Paramount as well, quickly rose to prominence by featuring such popular stars as Mary Pickford, Fatty Arbuckle, Gloria Swanson, Clara Bow, and Rudolph Valentino.
Although it continued to produce films that were artistically and financially successful, it suffered losses from its chain of theatres during the transition to sound, and Paramount was declared bankrupt in 1933. It was reorganized two years later as Paramount Pictures, Inc., and was soon profitable again.
Paramount had a number of successes in the 1940s and ’50s, notably the satirical comedies of writer-director Preston Sturges (e.g., The Lady Eve ), Going My Way (1944), the cynical dramas and comedies of writer-director Billy Wilder (Double Indemnity , Sunset Boulevard ),..
In 1989. Films of this period include Psycho (1960), Breakfast at Tiffany’s (1961), Love Story (1970), The Godfather (1972) and its sequels, Star Trek: The Motion Picture (1979) and its sequels, Apocalypse Now (1979), and Raiders of the Lost Ark (1981) and its sequels.During this time, Paramount also began to focus on TV, eventually establishing Paramount Television.
The distinctively pyramidal Paramount mountain has been the company's logo since its inception and is the oldest surviving Hollywood film logo. In the sound era, the logo was accompanied by a fanfare called Paramount on Parade after the film of the same name, released in 1930. Legend has it that the mountain is based on a doodle made by W. W. Hodkinson during a meeting with Adolph Zukor.
According to britannica.com and en.wikipedia