[Worldkings] Top 50 creative minds in the world (P. 29) Yves Béhar (Switzerland): Master of creativity with multi-disciplinary design ability


(Worldkings.org) Yves Béhar lives in the rarefied air at the peak of design innovation. Béhar became an early adopter in bringing a design ethos into the tech space, conceiving product identities for leading companies.

Yves Béhar (born 1967) is a Swiss-born American designer, entrepreneur and educator. He is the founder and principal designer of Fuseproject, an industrial design and brand development firm he established in 1999. Béhar is also co-founder and Chief Creative Officer of August Smart Lock - a smart lock company acquired by Assa Abloy in 2017 - and co-founder of Canopy, a co-working space based in San Francisco.


Béhar grew up in a bicultural home, influenced by his East German mother and Turkish father. “One is functional and modernist and the other, expressive and poetic,” he says. “I always try to marry the two in my projects."

For a relatively young designer, he has had a remarkable career. A graduate of the Art Center College of Design, he started out working with high tech Silicon Valley clients such as Apple and Hewlett Packard, eventually gravitating into the sport, apparel, technology, and furniture arenas. And in the years since founding his own forward-thinking industrial design and branding firm, Fuseproject, Béhar has become something of an iconic brand in and of himself.

At Fuseproject, Béhar oversees product design for a variety of industrial sectors, including fashion, lifestyle, sports and technology. His clients include Herman Miller, PUMA, One Laptop per Child, Jawbone, Kodak, Mission Motors, See Better to Learn Better, General Electric, Swarovski, Samsung, Jimmyjane, and Prada. In 2010, Fuseproject was the top winner of the Industrial Designers Society of America IDSA IDEA/Fast Company awards with 14 winning products.


One of the countless magazine articles written about Béhar called him “the multi-disciplinary designer of our time.” His long list of awards includes the prestigious National Design Award from the Cooper Hewitt Smithsonian National Design Museum. Béhar's works are included in the permanent collections of museums worldwide, and he is a frequent speaker on design, sustainability and business topics.

Given the wide range of products he works on, it would seem that Béhar might have a hard time escaping thoughts of design. Not at all, he says. “I have many outside interests that keep me balanced. For example, I love surfing, windsurfing, and snowboarding. So I spend a lot of time in the natural world, too.”

As for his future, Béhar says he’s very content designing products for companies who are “looking for departure, change, transformation. I’m continually excited working with people who want to move forward into the future and onto the next generation.”


According to Wikipedia & hermanmiller.com

Kyna ( Collect) - WORLDKINGS (Source of photos: Internet)


towerWorldKings journeys
CAMBODIA BOOK OF RECORDSWorld Records University