[Worldkings] Top 50 annual creative events in the world (P. 39) Spielwarenmesse Nürnberg (Germany): The world's largest international toy fair


(Worldkings.org) Spielwarenmesse Nürnberg International Toy Fair is the world's largest trade fair for toys and games. The right to participate in the fair is exclusive to industry executives, journalists, and guests.

The Nuremberg International Toy Fair (German: Spielwarenmesse), held annually since 1949, is the largest international trade fair for toys and games. Only trade visitors associated with the toy business, journalists, and invited guests are admitted.

Each year during the course of the event which is held for six days, about 2,800 exhibitors from about 60 countries present their products. In 2017, 73,000 trade visitors and purchasers from 123 countries came for the fair. The fair is organized by Spielwarenmesse eG, a marketing and trade fair service provider, based in Nuremberg, Germany.

Every year, about one million products are displayed on the fair, including approximately 70,000 new products. On the fair, they are presented in twelve different product groups. These are, as of the 2011 fair:

  • Model Construction, Hobbies
  • Model Railways and Accessories
  • Technical Toys, Educational toys, Action Toys
  • Dolls, Soft Toys
  • Games, Books, Learning and Experimenting, Multimedia
  • Festive and Trend Articles, Carnival
  • Wooden Toys, Craftworks, Gifts
  • Arts& Crafts, Creative Design
  • Sports, Leisure, Outdoor
  • School Articles, Stationery
  • Baby & Infant Articles
  • Multi-product Group


The awarded products stand out due to their degree of innovation, product concept, creativity, and playing idea. A jury of industry experts determines the winners in five categories (as of Spielwarenmesse International Toy Fair 2011):

  • Babies & Infants: 0-3 years old
  • Preschool: 3-6 years old
  • Students: 6-10 years old
  • Teens & Adults: from 10 years old
  • Startups


The Global Toy Conference takes place on the last day of the fair and addresses issues related to the future of the toy industry and trade, such as sustainability, toy safety, marketing online and sell successfully on the Internet.


According to Wikipedia

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