The initial capital at the time of its incorporation was one million Baht. Carabao Tawandang Co. Ltd. launched its energy drink products under the "Carabao Dang" trademark on 28th October 2002. The name “Carabao Dang” comes from the Group’s association with the band “Carabao”, combined with German Tawandang Brewery Restaurant and is marketed with the slogan “ Carabao Dang: The Fighting Spirit.”
With the continual and consistent growth of the business, the group of shareholders foresaw the need to expand our strategies for an integrated business model, ranging from the production and marketing to the distribution of energy drinks and other beverages to the consumers satisfaction.
The Company was registered as a limited company in Thailand on 28 August 2013, and registered its conversion to a public limited company on 8 July 2014.
Carabao Tawandang Company is a joint venture along with German Tawandang Brewery Restaurant. The major shareholders include Mr. Sathien Setthasit, Ms. Nutchamai Thanombooncharoen and Mr. Yuenyong Opakul or Aed Carabao, the founder and lead singer of Carabao, the Thai Song-for-life band and one of the most successful Thai band of all time.