(Worldkings) Top 100 famous products of ASEAN (P73) - Thai Union Group (Thailand) : The leading canned-tuna processor brand Sealect in Southeast Asia


(Worldkings.org - Aseanrecords.world) Bangkok-based Thai Union Group is the world's largest canned-tuna processor, with a production capacity of 610,000 tons per year. About 90% of its revenue comes from outside Thailand, mainly the U.S and Europe.


The company was founded in 1977 by Chinese-born businessman Kraisorn Chansiri. It started out as a seafood processor and exporter, and later expanded into contract manufacturing, supplying products to be sold under big global brands. In 1995, the founder's son, Thiraphong Chansiri, took over the post of CEO from his father at age 30. It was then that the company started selling products under its own name by acquiring renowned brands.



In 1997, it purchased a 50% stake in U.S. tuna major Chicken of the Sea International. Thai Union made the company a wholly owned subsidiary in 2001. Other acquisitions include John West of the U.K. and Petit Navire of France, both the leading canned fish brands in their home markets.



Currently, contract manufacturing accounts for about 60% of Thai Union's revenue, with business under its own brand making up the remainder. While tuna generates nearly half of its sales, the shrimp, sardine and mackerel businesses are also significant sources of revenue.



Thai Union Group Public Co. Ltd. engages in the manufacture and sale of frozen, chilled, and canned seafood. It operates through the following segments: Ambient Seafood; Frozen and Chilled Seafood and Related Business; and Pet Food, Value-Added, and Other. The Ambient Seafood segment includes tuna, sardine, salmon, specialty seafood, and pelagic fishes. The Frozen and Chilled Seafood and Related Business segment comprises of seafood items that are sold directly to restaurants, hotels, and food catering units as ingredients for further processing at kitchens. The Pet Food, Value-Added, and Other segment offers pet care, seafood, non-seafood, sub-materials, and sales of scrap. The company was founded on March 17, 1988 and is headquartered in Samut Sakhon, Thailand.



According asia.nikkei.com

Thu Phuong (collect ) - WORLD RECORDS UNION - WORLDKINGS ( source of photo : internet )


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