Top 50 largest internet companies in the world 2022 (P.29) The Trade Desk: Largest independent demand-side platform in the world


( The Trade Desk (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.

The Trade Desk is headquartered in Ventura, California. It is the largest independent demand-side platform in the world, competing against DoubleClick by Google, Facebook Ads, and others. Unlike traditional marketing, programmatic marketing is operated by real-time, split-second decisions based on user identity, device information, and other data points. It enables highly personalized consumer experiences and improves return on investment for companies and advertisers. Demand-side platforms, like The Trade Desk, work with ad exchanges to deliver such tailored digital experiences.

The company continued to grow since its founding in 2009. As of 2021, it offers a self-service publishing platform for brands & advertisers, a data management platform for advanced analytics & segmentation, and enterprise APIs that enable advanced integrations. It has over 225 partners worldwide and is responsible for delivering personalized content on Spotify and more.

The Trade Desk has been recognized for its omnichannel approach to programmatic marketing automation, with strong data analytics capabilities, fast response times, and support for various connected devices, online platforms, and media formats. It reported a 95% customer retention rate for 27 straight quarters in 2020, and annual revenue of US$836 million in the same year.

The firm currently employs around 2,000 people in 25 office locations worldwide. It was ranked among the 100 Best Medium Workplaces by Fortune in 2018, and has been continually named in the list since then.

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