Kogan.com was established in 2006 by Ruslan Kogan in his parents' garage. He started with a website offering LCD televisions that would be assembled for him in Chinese factories.
Kogan.com is a portfolio of retail and services businesses including Kogan Retail (the Kogan.com and DickSmith.com.au retail websites), Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Travel and Kogan Money. The Kogan brand is renowned for price leadership through digital efficiency. The company is focused on making in-demand products and services more affordable and accessible. Kogan.com is headquartered in Melbourne, Australia.
Kogan Retail and Kogan Marketplace offers products from leading brands across a wide range of categories including consumer electronics, appliances, homewares, hardware, toys, and many more. Kogan.com also owns and operates a suite of exclusive private label brands.
According to kogan.com