Zalando is a major online fashion platform from Germany and is often recognized as one of the biggest successes in the European ecommerce industry. The company was founded by Rocket Internet, Robert Gentz and David Schneider in 2008. The online fashion retailer soon gained some serious traction online, driven by an aggressive marketing campaign both online and offline. For example, already in September 2009, less than one year after its foundation, Zalando produced its first TV spot.
In the spring of 2010, the company expanded its product range by including clothing. Soon, Zalando started its first private label. In March 2012, Zalando opened its first physical store. In the Köpenicker Straße in Berlin, the fashion company opened the doors of a Zalando outlet.
At the end of 2013, Zalando becomes a private German stock corporation and after launching partner programs in several countries across Europe, Zalando slowly transforms from an online fashion retailer into a online fashion platform that enables brands and retailers to sell their fashion items to millions of customer across the continent. Monthly traffic on zalando.de is 22.98 M visits.
According to preliminary figures for the third quarter of 2020, Zalando increased its gross merchandise volume (GMV) by 28-31% to 2.43-2.48 billion euros (Q3 2019: 1.89 billion euros) and revenues by 20-23% to 1.83-1.87 billion euros (Q3 2019: 1.52 billion).
According to ecommercenews.eu