Based on the world record nomination from Europe Records Institute (EURI) and Decision No. WK/USA.INDIA/1050/2023/No.406, World Records Union (WorldKings) officially declared Charles Frederick Worth as the “World’s first person to develop a distinct brand logo on clothing”.
Charles Frederick Worth (13 October 1825 – 10 March 1895) was an English fashion designer who founded the House of Worth, one of the foremost fashion houses of the 19th and early 20th centuries. He is considered by many fashion historians to be the father of haute couture.
In 1846 Worth moved to Paris and he had only £5 with him and he even did not know French. He was a sales assistant at a prestigious Parisian company that sold silk fabrics to court dressmakers.
Worth started sewing dresses, which were simple initially, but his expert tailoring paved the way to eye-catching designs. The firm gave Worth permission to open a dress department,this was the first official entrance of Worth into the dressmaking world.
In 1858, he acquired a young business partner and established his business at rue de la Paix. He named it Worth and Bobergh. Within a decade his designs were in high demand and he got international recognition. Worth’s salon became a social meeting point where society figures used to meet. Worth was the first to use live models to promote his gowns to clients. His wife was his model in early 1850s and is also known as world’s first professional model.
Worth was the first person to give a distinct brand logo to clothing. An archive of Worth’s designed gowns is at Victoria and Albert Museum, London. The Metropolitan Museum of Art also holds an archive of his work.
Worth’s sons also joined the business in 1874 and helped in management, design, and finance. By this time Worth was suffering from many health problems and he died of pneumonia on 10th March 1895 when he was 69.
According to victorian-era.org; en.wikipedia.org.