Top 100 Global Creator - P45. Kazuo Kashio - Creator of G-Shock

10-09-2020

(Worldkings.org) Mr. Kashio, who headed the company for nearly three decades, was credited as the salesman who turned Casio’s innovative mini-calculator into a universal device and revamped the image of the wristwatch, moving from elegant to utilitarian, when Casio introduced its rugged, knobby G-Shock in 1983. The company turned out its 100 millionth G-Shock last August.

Mr. Kashio was born on Jan. 9, 1929, in Kureta-mura (now Nankoku), in southern Japan, to Shigeru and Kiyono Kashio. Kazuo Kashio, a marketing virtuoso whose family company, Casio Computer, popularized the pocket calculator, the shock-resistant wristwatch and the preview screen on digital cameras.

His father was a rice farmer who moved to Tokyo with his family and became a construction worker, helping to rebuild the city after a devastating earthquake in 1923. To save money, he walked to and from work, for a total of five hours.

Kazuo graduated in 1949 from an English course affiliated with Nihon University in Tokyo. In 1950 he joined his brothers Tadao and Toshio at the fledgling consumer goods factory that was churning out the cigarette rings and a corn biscuit baker. Tadao had worked in a munitions plant and made airplane components during the war.

Mr. Kashio, who headed the company for nearly three decades, was credited as the salesman who turned Casio’s innovative mini-calculator into a universal device and revamped the image of the wristwatch, moving from elegant to utilitarian, when Casio introduced its rugged, knobby G-Shock in 1983. The company turned out its 100 millionth G-Shock last August.

Mr. Kashio and his three brothers transformed Casio from a homegrown backyard machine shop into a global company, with $3 billion in annual sales of digital watches and cameras, calculators, electronic keyboards and other musical instruments, and high-speed printers.

By 1965, Casio was producing desktop calculators. In 1972, the company introduced the Casio Mini, billed as the world’s first personal calculator. It became ubiquitous after a prodigious marketing campaign. The G-Shock, of which there are now hundreds of models, boasted not only durability but also longer battery life than its competitors. 

According to nytimes.com


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