[WORLDKINGS] World Best Academy – TUI AG (United Kingdom – Germany): The best travel brand in Sweden


(WorldKings.org) According to Buzz score, TUI was the best travel brand in Sweden. TUI ranked highest with a score of 10.6 in 2019.



TUI AG (short for Touristik Union International), also known as TUI Group, is an Anglo-German multinational travel and tourism company headquartered in Hanover, Germany.  It is the largest leisure, travel and tourism company in the world, and it owns travel agencies, hotels, airlines, cruise ships and retail shops. The group owns five European airlines – the largest holiday fleet in Europe – and several tour operators based in Europe.



The origins of the company lie in the industrial and transportation company Preussag AG, which was originally formed as a German mining company. It was incorporated on 9 October 1923, as Preußische Bergwerks- und Hütten-Aktiengesellschaft (Prussian Mine and Foundry Company). In 1927 it was merged with the Ruhr coal company, Hibernia AG, and electricity utility to become the Vereinigte Elekrizitäts und Bergwerks AG (VEBA AG) (United Electrical and Mining Company).



After the sale of Salzgitter AG and the purchase of Hapag-Lloyd AG (the navigation and logistics company) in 1997, Preussag AG became a global enterprise in the service and leisure industry. At that time, Hapag-Lloyd held a 30% interest in the tourism conglomerate TUI (founded 1968), increased to 100% by 1999. In 2002, Preussag renamed itself TUI AG.

TUI announced a merger of its travel division with the British tour operator First Choice in March 2007, which was approved by the European Commission on 4 June 2007, on the condition that the merged company sells Budget Travel in Ireland. TUI held a 55% stake in the new company, TUI Travel PLC, which began operations in September 2007.



In April 2008, Alexey Mordashov, who purchased his first shares in TUI Travel in autumn 2007, purchased additional TUI Travel shares under S-Group in order to expand TUI Travel into Eastern Europe and Russia. In June 2014 TUI AG and TUI Travel announced the two companies would be merged. The company operated in 180 countries and claimed 30 million customers.

According to Buzz score, TUI was the best travel brand in Sweden. TUI ranked highest with a score of 10.6 in 2019.

According to en.wikipedia and Statista


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