[WORLDKINGS] World Best Academy – Taobao: The most popular online shopping site in China

21-03-2020

(WorldKings.org) According to techinasia, taobao is the most popular online shopping site in China, with nearly 500 million users in 2018.

 

 

Taobao is a Chinese online shopping website, headquartered in Hangzhou, and owned by Alibaba. It is the world's biggest e-commerce website and the eighth most visited website according to Alexa. 

The website was founded by Alibaba Group in 2003. Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Chinese-speaking regions (Mainland China, Hong Kong, Macau and Taiwan) and abroad, which is made payable by online cellphone accounts. Its stores usually offer an express delivery-service to their clientele.

 

 

Taobao offered free listings to sellers and introduced website features designed to act in local consumers' best interests, such as instant messaging for facilitating buyer-seller communication and an escrow-based payment tool, Alipay.

As a result, Taobao became mainland China's undisputed market leader within two years. Its market share surged from 8% to 59% between 2003 and 2005, while eBay China plunged from 79% to 36%. EBay shut down its China site in 2006.

 

 

In April 2008, Taobao introduced a newly dedicated B2C platform called Taobao Mall to complement its C2C marketplace. Taobao Mall established itself as the destination for quality brand name goods for Chinese consumers.

 

 

Taobao Mall launched an independent web domain, Tmall.com, and enhanced its focus on product verticals and improvements in shopping experience in November 2010.

It became an independent business in June 2011 and changed its Chinese name to Tian Mao (Tmall) in January 2012. As of October 2013 it was the eighth most visited web site in China.

 

 

According to techinasia and en.wikipedia


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