Suntory Boss is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan. It was released in 1992 and is one of many brands of Japanese canned coffee.
An image of American writer William Faulkner appears as the brand's logo, and American actor Tommy Lee Jones has appeared in a series of TV commercials. In the Australian and New Zealand product lines, the depiction of Faulkner in the logo does not include his pipe.
This product is created using the traditional Japanese flash-brew method. Coffee beans are brewed piping hot to release the rich aroma, then chilled down in seconds (a ‘flash’) to lock in flavour.It’s a method that sets it apart from the rest. While flash-brew has been a staple in Japan since the 1960s.
Suntory Boss Coffee is the only flash-brewed packaged coffee product available in New Zealand, and it’s set to be a smash hit here, just as it is in Japan and the US. According to comunicaffe.com, Suntory Boss Coffee is the best-selling canned coffee brand in Japan, with around 324 million cans sold in every year.
According to comunicaffe.com and en.wikipedia