[WORLDKINGS] World Best Academy - Suavitel (Mexico): The best home care brand in Latin America

21-07-2020

(WorldKings.org) According to Statista, Suavitel is the best home care brand in Latin America. In 2019, Suavitel was the leading home care brand in Latin America with 254 million Consumer Reach Points (CRP).

 

 

Suavitel is a brand of fabric softener marketed by Colgate-Palmolive. In some countries it is also known as Softlan.

In the 1970s, Colgate-Palmolive Mexico experienced one of its most important moments, when the economic phenomenon known as the "Mexican Miracle" influences the growth of the economy.

 

 

As a result, new productive branches emerge within the company, polyethylene bags for detergents are introduced and the highest technology of that time is applied for production.

 

 

A stage of diversification is underway, so the company launches liquid cleansers, creams for skin care, the first shampoo for delicate clothes and the first fabric softener in Mexico, known as Suavitel.

 

 

More than forty years after its debut, Suavitel has become as much a household staple in the United States as it is in Latin America. It continues to help mothers across North and South America ensure that their families feel fresh and cared for.

 

 

In 2018, Suavitel made a major new breakthrough with the launch of Suavitel Complete: a formula with superior technology that provides irresistible freshness, color protection, and fewer wrinkles. The formula is always evolving to keep laundry forever fresh and fragrant - but at its core, Suavitel is, and always will be, about a mother’s love.

 

 

According to Statista, Suavitel is the best home care brand in Latin America.  In 2019, Suavitel was the leading home care brand in Latin America with 254 million Consumer Reach Points (CRP).

 

According to Statista; suavitel.com and en.wikipedia

 


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