[WORLDKINGS] World Best Academy – Strongbow (United Kingdom): The best-selling cider in the word


(WorldKings.org) Strongbow is the world's leading cider with a 15 per cent volume share of the global cider market.

Strongbow is a dry cider produced by H. P. Bulmer in England since 1960. Bulmer's is a subsidiary of Heineken International, the multinational Dutch brewer.

Strongbow was launched in England by H.P. Bulmer in 1960. Bulmer named the cider after “one of England’s greatest knights” Richard de Clare, whose nickname "Strongbow" was believed to be derived from his heavy reliance on archers during his campaigns in Ireland.



However, this theory is unlikely to be true because de Clare's father, Gilbert de Clare, was originally known as “Strongbow”, which suggests that Richard's nickname was actually inherited from his father. It was initially marketed as "the strong cider for men".

In the United Kingdom, Strongbow is a blend of bitter-sweet cider and culinary apples, with 50 different varieties of apple used. The apples are grown in England and France. It is mass-produced using modern methods and contains apple concentrate and sugar. It is fermented with a controlled yeast strain, and at least some varieties are flavoured with artificial sweeteners.



By 1970, it was the second-highest selling cider in the world after its Bulmer's stablemate Woodpecker. By 2001, Strongbow was among the top ten drinks by sales in English and Welsh pubs and bars.

In 2003, Bulmers was purchased by Scottish & Newcastle, who in turn were taken over by Heineken in 2008. In January 2011, Heineken announced their intention to take the Strongbow brand global.



In the same year, Strongbow Gold, produced in Belgium, was launched across Europe in response to cider's growing popularity on the continent. In 2012, Strongbow was the highest selling cider in Australia and was the second-highest selling cider in North America.



The majority of Strongbow is produced at Bulmer's Hereford plant, although regional variations are also produced at Heineken's cider mill in Belgium and in Australia, where Carlton & United Breweries own the rights to the brand.

According to en.wikipedia

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