[WORLDKINGS] World Best Academy – Skol (Brazil): The most valuable beer brand in Brazil 2020

29-10-2020

(WorldKings.org) According to Statista, Skol Lager is the most valuable beer brand in Brazil 2020, with a brand value of 7.25 billion U.S.

Interestingly, the famous Brazilian beer Skol’s origins aren’t found in Brazil, or anywhere near it. Skol’s roots hail back to Great Britain during the late 19th century. It started on Burton-on-Trent in Staffordshire, England, where a pale ale brewer named Samuel Allsopp and Sons, was struggling to survive. Even as it shifted into brewing lager, it was still lagging.

 

 

When Allsopp went briefly into bankruptcy, Sir William Barclay Peat took over control of the company’s assets. He brought in James Calder from the Scottish brewer James Calder and Co. of Alloa to be the new chairman of Allsopp. Miraculously, Calder managed to raise Allsopp from its financial woes.

Calder became the chairman of Alloa’s brewery Archibald Arrol as well, eventually bringing in Allsopp’s brewing kit as well as its Swedish lager brewer Joseph Lundgren, into Calder’s own company. From there Arrol’s began to brew Allsopp’s lager but with a brand new name introduced in 1927: Graham’s Gold Lager.

 

 

In 1930 Allsopp’s eventually acquired Arrol’s, and four years later entered into a merger with another Burton-based brewer Ind Coope. This merger became favorable for Ind Coope as it eventually grew into Britain’s biggest brewery at that time, with its own flagship beer Graham’s Gold Lager being the top beer brand there. In 1959 Ind Coope introduced a new brand: Graham’s Skol Lager. (skol was derived from the Scandinavian word skål, meaning cheers when making a toast).

 

 

Currently, Skol is one of the most popular beer brands in Brazil. It was originally produced by Caracu, which was bought by Brahma in 1980. In 1999, Brahma merged with Antarctica and became AmBev, then InBev, and later AB InBev. Skol beer became internationally recognized as a Brazilian beer, though not initially conceived in Brazil.

 

 

Carlsberg holds the license to brew and market the beer worldwide, except for Africa and South America. Unibra holds the license for Africa. In Europe, the beer is also marketed in Turkey, and in Romania. In Asia, it is distributed in Malaysia, China, Hong Kong, and Singapore. In Africa, it is present in Angola, Burundi, the Democratic Republic of Congo, Guinea, Madagascar, and Rwanda.

According to en.wikipedia and latinamericanpost.com


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