[WORLDKINGS] World Best Academy - Shangri-La Hotels and Resorts (Hồng Kông): Most valuable hotel chain in Asia 2020

23-09-2020

(WorldKings.org) According to brandirectory.com, Shangri-La Hotels and Resorts is the most valuable hotel chain in Asia 2020, with brand value of $2,468 million.

 

 

Shangri-La Hotels and Resorts  is the trading entity of Shangri-La International Hotel Management Limited, a Hong Kong-based multinational hospitality company.

Founded by Malaysian tycoon Robert Kuok in 1971, the company has over 100 luxury hotels and resorts with over 40,000 rooms in Africa, Asia, Europe, the Middle East, North America and Australia. The company's head office is in Kerry Centre, Quarry Bay.

 

 

Shangri-La has 5 brands across different market segments including Shangri-La Hotels, Shangri-La Resorts, Traders Hotels, Kerry Hotels and Hotel Jen. The five-star luxury lodgings of the chain can be found across Africa, Asia, the Middle East, Canada, Oceania and Europe.

 

 

The first hotel of the luxury Shangri-La Hotels and Resorts Group was the Shangri-La Hotel Singapore, opened in 1971. The name derives from the mythical place Shangri-La, described in the 1933 novel Lost Horizon by British author James Hilton.

According to brandirectory.com, Shangri-La Hotels and Resorts is the most valuable hotel chain in Asia 2020, with brand value of $2,468 million.

 

 

According to brandirectory.com and en.wikipedia


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