[WORLDKINGS] World Best Academy – Panzani (France): The best-selling pasta and noodles brand in France

03-06-2020

(WorldKings.org) According to Statista, Panzani is the best-selling pasta and noodles brand in France, approximately 16.5 million consumers in 2018

 

 

Panzani is a French brand of pasta. Since 2005, it has been a subsidiary of Ebro Foods, is the leading company in the Spanish food processing sector.

The brand was started by Jean Panzani in Parthenay in 1950. In the 1950s, he sold pasta in cellophane whereas other companies used cardboard. From 1960 to 1964, it merged with La Lune and Régia Scaramelli.

 

 

 

It was in the 1960s that it became the market leader in pasta wholesalers in France. In 1964, Roland Barthes ( a French literary theorist, essayist, philosopher, critic, and semiotician) analysed a commercial by Panzani in his essay entitled 'The Rhetoric of the Image', suggesting Panzani was trying to come across as Italian.

 

 

Today, Panzani products are available in more than 50 countries. Nowadays, Panzani is growing for and with the most known Chefs in the world.

According to Statista, Panzani is the best-selling pasta and noodles brand in France, approximately 16.5 million consumers in 2018

 

 

According to statista; panzani.com and en.wikipedia


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