Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950.
Dr. Robert W. Hutson (1920–2001), a Californian periodontist, designed and patented a toothbrush in 1950. The application for a design patent for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Design Patent No. 160,604 was granted on October 24 the same year.
In 1958, he was granted a utility patent for a "mouthbrush" having numerous fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design. He claimed in his application that this brush was less abrasive to tooth enamel, better for massaging the gums, and more effective at picking up tooth powder than other brushes available at the time, which had coarse, angle-cut bristles.
He also created the Oral-B brand name. The first product was known as the "Oral-B 60", because it had 60 tufts.Other sizes were made with differing numbers of tufts and corresponding names. Dr. Hutson sold his toothbrush business in the 1960s, and continued his San Jose periodontal practice.
Oral-B became part of the Gillette group in 1984. Braun, also part of the Gillette group at that time, started to use the Oral-B brand for electric toothbrushes. Oral-B has been part of the Procter & Gamble company since 2006. A company representative has stated that the "B" in Oral-B stands for "brush".
Today, Oral-B is spread across 60 countries (that started as a basement project). The brand knows very well how to move ahead with time and how to effectively adopt technology and the current hype to revolutionize their niche.
According to Statista, Oral-B was the best-selling electric toothbrushes brand in Great Britain, an estimated 15.75 million consumers in 2019.
According to Statista; nextbigbrand.in and en.wikipedia