Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café".  

Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest. Max Morgenthaler led the development project. Nestlé introduced the new product under the brand name "Nescafé" on 1 April 1938.

In being the leaders as well as inventors of instant coffee, Nestlé has carefully crafted an improved taste experience for avid coffee consumers. The expertly crafted, premium grade quality of Nescafé not only delivers on barista style taste and aroma.

In the aroma a rather cloyingly sweet nut sensation complicated by a brisker cocoa. The acidy sensation is flat, barely there, but at least not excessively bitter.

Smooth though leanish mouthfeel. Sweet and neutral in the cup; tastes more like malted, toasted grain than coffee, though the cloying nut character persists.

According to Statista, the leading instant coffee brand in Mexico was Nescafé with close to 37 percent of respondents choosing it as their favorite brand. 

According to Statista; en.wikipedia and coffeereview.com