[WORLDKINGS] World Best Academy – Mercure (France): Most valuable hotel chain in Europe 2020

24-09-2020

(WorldKings.org) According to brandirectory.com, Mercure is the most valuable hotel chain in Europe 2020, with value of $2.333million.

 

 

Mercure is a midscale hotel brand specialized in traditional hotels managed by committed hoteliers, and owned by Accor. Created in 1973 in France, the brand was acquired by Accor in 1975. Mercure manages 810 hotels in 63 countries (2018). Grand Mercure is the international premium brand of Mercure.

The first Mercure hotel was established in 1973 in Saint-Witz, France. In 1975, Mercure was acquired by the group Accor (then Novotel-SIEH) and became Novotel's complementary midscale brand in the group's strategy.

 

 

In 1989, Mercure opened its 100th hotel. In 1991, following Accor's acquisition of the Compagnie Internationale des Wagons-Lits, the Altea hotels acquired through this deal became Mercure hotels. Many hotel brands purchased by Accor throughout the 1990s (Parthénon, Libertel, Jardins de Paris, Frantour, All Seasons) were turned into Mercure hotels. By 2001, 655 Mercure hotels were in operation worldwide.

 

 

In 2010, Mercure launched a global refurbishment program (Dédicaces). The rooms were modernized, and the cost of renovation was minimized thanks to new industrial methods (modules). A design catalog enabled hoteliers to choose from a variety of style options. The Grands vins Mercure became Cave & Saveurs. Breakfast became gluten-free with local products only.

 

 

In 2012, Mercure opened in China the first Grand Mercure branded Mei Jue for the Chinese market. In 2015, Mercure launched in Colombia and opened 3 Grand Mercure in Brazil. According to brandirectory.com, Mercure is the most valuable hotel chain in Europe 2020, with value of $2.333million.

According to en.wikipedia and brandirectory


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