Matas is a Danish-based business, founded in 1949, that operates a chain of drug stores across Denmark. The store's motto is "Good Advice Makes the Difference". The chain consists of 295 stores, employs approximately 2,300 people and has an annual revenue of approximately 1.6 billion kr (About US$300 million).
Matas also sells personal hygiene products and other home goods. The main types of merchandise sold in stores are make-up products and cosmetics, such as hair coloring, lipsticks and rouge.
In addition, most, if not all, Matas shops have a chemical department, where one can find both household chemicals and more rare and exotic chemicals for home chemists, in accordance to the drysalter roots of the store. Other things sold by the retailer include: vitamin supplements, herbal remedies (such as ginseng extracts), and liquorice root.
The name Matas is a contraction of Materialisternes Aktieselskab. While the concept of a drysalter/drugstore type shop dates back to the 18th century, the company was founded on November 13, 1949, with an investment of 14,000 Danish kroner. (about 1500-1800 USD at the time). In 1967 there were 150 stores in Denmark and in 1974 nearly 200.
In 2006, Matas' 292 store was opened, before, in May, Matas was sold for 5.2 billion Danish kroner (near US$90,000) to the investment company CVC Capital Partners. According to Statista, Matas is the best-selling cosmetic brand in Denmark. As of April 2020, it amounted to approximately 3.4 billion Danish kroner.
According to Statista and en.wikipedia