Lucky Me! is an instant noodle brand that is distributed in the Philippines. It was first introduced in 1989 and is currently owned and marketed by Monde Nissin, is a Philippine-based company that manufactures noodles, biscuits, packaged baked goods, and culinary aids under the brands Lucky Me!, Nissin, Voice, Bingo, and Monde.
In 1989, Monde Nissin entered the instant noodle segment with Lucky Me!. It launched Instant Mami, noodle with soup in pouches, in Beef and Chicken variants. Eventually, these became the fastest-selling products like beef and chicken flavor. 1991 saw the introduction of Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market.
This was then followed in 1995 by Lucky Me! Supreme in La Paz Batchoy flavor, marketed as the first Filipino dish-flavored no-cook cup noodles, and Lucky Me! Special in 2009, which consists of noodles based on local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, and Mac & Cheez, and also Cheese Ramyun as recently.
The Lucky Me! logo visually sends the signal of the brand’s care for its consumers. A graceful circle runs around the “Lucky Me!” text to give a feeling of a warm embrace from a good friend. The waft connotes the pleasant aroma and freshness of the meal ahead. It triggers happy memories of light, bonding moments – of sitting around, sharing life, and eating together over fantastic, flavorful, and fuss-free meals.
According to Statista, Lucky Me! is the best-selling instant noodle brand in Philippine, with a penetration rate of 97.2 percent in 2019.
According to Statista; en.wikipedia and mondenissin.com