[WORLDKINGS] World Best Academy – IKEA (Sweden): Most valuable retailer brand in Sweden 2020

27-08-2020

(WorldKings.org) According to brandirectory.com, IKEA retains title of nation’s most valuable brand, valued at SEK 188.2 billion in 2020

 

IKEA is a Swedish multinational group situated in the Netherlands that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services.

 

 

The company is known for its modernist designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development that allowed IKEA to lower its prices by an average of two to three percent.

 

 

In 1943, Ingvar Kamprad founded IKEA as a mail-order sales business, but began to sell furniture five years later.The first store was opened in Älmhult, Småland, in 1958, under the name Möbel-IKÉA (Möbel means "furniture" in Swedish).

 

 

The first stores outside Sweden were opened in Norway (1963) and Denmark (1969).  The stores spread to other parts of Europe in the 1970s, with the first store outside Scandinavia opening in Switzerland (1973), followed by West Germany (1974).

As of June 2019, there are 433 IKEA stores operating in 52 countries and in fiscal year 2018, €38.8 billion (US$44.6 billion) worth of IKEA goods were sold. The IKEA website contains about 12,000 products and there were over 2.1 billion visitors to IKEA's websites in the year from September 2015 to August 2016. 

 

 

The company is responsible for approximately 1% of world commercial-product wood consumption, making it one of the largest users of wood in the retail sector. According to brandirectory.com, IKEA retains title of nation’s most valuable brand, valued at SEK 188.2 billion in 2020.

 

According to brandirectory.co, and en.wikipedia

 


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