[WORLDKINGS] World Best Academy – H&M (Sweden): The best-selling fashion brand in Sweden

18-10-2020

(WorldKings.org) The H&M is the leading fashion brand in Sweden. Based on the latest available figures, the brand generated over 121 billion Swedish kronor in revenue as of June 2020.

 

 

Hennes & Mauritz AB (H&M) is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children.

As of November 2019, H&M operates in 74 countries with over 5,000 stores under the various company brands, with 126,000 full-time equivalent positions. It is the second-largest global clothing retailer, behind Spain-based Inditex (parent company of Zara). H&M comprises the fashion brands H&M, COS, Weekday, Cheap Monday, & Other Stories, Monki, and operates stores worldwide.

 

 

The company was founded by Erling Persson in 1947, when he opened his first shop in Västerås, Sweden. The shop, called Hennes (Swedish for "hers"), exclusively sold women's clothing. A store was opened in Norway in 1964. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a menswear collection in the product range and the name change to Hennes & Mauritz.

 

 

In 1976, the first store outside Scandinavia opened in London. H&M continued to expand in Europe and began to retail online in 1998 when bought the domain hm.com. The opening of its first U.S. store on 31 March 2000, on Fifth Avenue in New York City marked the start of the expansion outside of Europe.

 

 

Following expansion in Asia and the Middle East and the launch of concept stores including COS, Weekday, Monki, and Cheap Monday, in 2009 and 2010, branding consultancy Interbrand ranked the company as the twenty-first most-valuable global brand, making it the highest-ranked retailer in the survey. Its worth was estimated at $12–16 billion.

H&M operated 2,325 stores at the end of 2011, and 2,629 stores at the end of August 2012. Its 3,000th store opened in September 2013 in Chengdu, China.

According to Statista and en.wikipedia 


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