[WORLDKINGS] World Best Academy - Chilli Beans (Brazil): Most popular eyewear brand in Brazil


(WorldKings.org) According to Statista, Chilli Beans is the most popular eyewear brand in Brazil. The brand had a total of 830 operating units in Brazil in 2019.



Chilli Beans is a Brazilian brand of sunglasses, and eyeglasses founded in 1997 by the businessman Caito Maia, a young musician from São Paulo.  The company is the second largest in the segment, behind only the Luxottica Group.



Since 2012, Chilli Beans has grown from 400 to over 600 stores worldwide, becoming the largest accessories franchise in Latin America, with locations in Brazil, Colombia, Mexico and Peru, Europe (Portugal), Asia (Kuwait) and North America (United States).

According to Statista, the brand has 830 stores in Brazil in 2019, in addition to owning stores in 9 other countries.



The brand idea creation was to bring the self-service concept to the field, with products on display so people could touch, try on and have fun.The brand has changed the consumers’ relationship with the eyewear segment and has enabled fans to have more than one piece for different wearing situations.



With a focus on fashion trends with reasonable prices, Chilli Beans’ philosophy is straightforward: changing our sunglasses and watches as often as we change our outfits. That’s the reason why the brand releases weekly original styles of sunglasses, watches and optical frames.



Chilli Beans also pioneered the concept of self-service in eyewear, encouraging customers to handle and try on the brand’s products without having to ask an associate to unlock a display.


According to Statista and chillibeanseurope.com


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