[WORLDKINGS] World Best Academy – Chanel (France): The best-selling perfume brand for women in Great Britain

18-06-2020

(WorldKings.org) According to Statista, Chanel is the best-selling perfume brand for women in Great Britain. In 2018, an estimated 4.2 million women used any Chanel perfume or eau de toilette.

 

 

Chanel S.A. is a French privately held company owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Coco Chanel. Chanel is a luxury company that focuses on high fashion and ready-made clothes, luxury products, and accessories.

 

 

In 1921, to complement the suit of clothes, Coco Chanel commissioned the perfumer Ernest Beaux to create a perfume for La Maison Chanel. His perfumes included the perfume No.5, named after the number of the sample Chanel liked best.

Originally, a bottle of No. 5 de Chanel was a gift to clients of Chanel. The popularity of the perfume prompted La Maison Chanel to offer it for retail sale in 1922.

 

 

The success of the No. 5 encouraged Coco Chanel to expand perfume sales beyond France and Europe and to develop other perfumes — for which she required investment capital, business acumen, and access to the North American market.

 

 

In 1924, Pierre Wertheimer founded Parfums Chanel, to produce and sell perfumes and cosmetics; the parfumerie proved to be the most profitable business division of the Chanel S.A. corporation.

 

 

Chanel perfumes contain several different layers of fragrances or notes because of the careful combination of ingredients the brand uses. Some common ingredients in the perfumes include: Essential oils, Animal extracts like ambergris and musk,  Alcohol and water, Aldehydes, …

 

 

According to Statista, Chanel is the best-selling perfume brand for women in Great Britain. In 2018, an estimated 4.2 million women used any Chanel perfume or eau de toilette.

 

According to Statista and en.wikipedia


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