[WORLDKINGS] World Best Academy – Cass (South Korea): The best-selling beer brand in South Korea

19-07-2020

(WorldKings.org) According to Statista, Cass is the best-selling beer brand in South Korea. As of March 2019, around 30.2 percent of respondents stated that Cass Fresh was the beer brand they used the most.

 

 

Cass Fresh is an American Adjunct lager style beer brewed by Oriental Brewery Co., Ltd in Seoul, South Korea. The aroma is light on the nose, with hints of yeast, grain, and dough. Cass Fresh has easy drinkability and is known for being a very crisp, mildly hoppy, and refreshing beer.

 

 

Originally brewed by the Cass Brewery, the brand had been taken over by Jinro-Coors, one of the country's leading brewers. After having around 70% of the Korean lager market in the 1980s, by 1994 Cass had fallen behind Hite as Korea's top selling lager.

 

 

Oriental Brewery bought the Cass brand from Jinro-Coors in 1999 and built it up again, with OB declaring a 51% market share in 2000. In 2007, the higher alcohol Cass Red was introduced. In 2011 Cass Lager became South Korea's number one selling brand, overtaking Hite.

According to Statista, as of March 2019, around 30.2 percent of respondents stated that Cass Fresh was the beer brand they used the most.

 

According to Statista; oldrichmondcellars.com and en.wikipedia


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