[WORLDKINGS] World Best Academy – Braun (Germany): The best-selling brand of electric shaver for men in Great Britain

21-06-2020

(WorldKings.org) According to Statista, Braun is the best-selling brand of electric shaver in Great Britain, estimated 2.9 million consumers in 2018.

 

 

Braun GmbH , formerly Braun AG, is a German consumer products company based in Kronberg. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005.

 

 

The company began in Germany 1921 when engineer Max Braun set up a small engineering shop to produce radio parts. By 1929 Braun was making complete power amplifiers and radio sets and became one of the first manufacturers in Europe to combine radio and record players into a single unit.

 

 

During World War II the Braun factories were nearly destroyed entirely but after 1945 Max Braun set about rebuilding his company and had 150 employees.

In 1950 he launched the first electric shaver - the ‘S 50’ which combined an oscillating cutter block with an ultra-thin, stable steel foil clamp above it. This principle, although refined and modernised, is still used in Braun shavers today.

 

 

Today, Braun focuses on male grooming with its Braun Series electric shavers, female grooming with Silk-epil epilators and Satin Hair with hair care appliances. In addition it produces a range of household goods such as food blenders.

 

 

It is a global market leader for foil shavers, epilators and hand blenders. Among others, the Braun range comprises beard trimmers, body groomers, hair care appliances, foil shavers, epilators and lady shavers. It operates five plants in Germany, Ireland and China and employs over 4,000 people worldwide.

According to Statista, Braun is aslo the best-selling brand of electric shaver in Great Britain, estimated 2.9 million consumers in 2018.

 

According to Statista; chemistdirect.co.uk and en.wikipedia

 


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