The company is particularly well known for its industrial product design from the mid-20th century which included electric shavers and record players.

From 1984 until 2007, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005.

Braun’s series 7 is the brand’s top range, with the tools offering one of the best shaves on the market, and this wet or dry model is no exception. Its head is attached to a flexible base, meaning that there’s permanent contact with the face, minimising any risk of nicks and cuts while ensuring you won’t miss a spot. Its “autosense technology” adapts to the density of your beard or stubble, providing extra power when needed, and a precision trimmer attachment is provided, with extras available to buy.

A full charge provides 50 minutes of shave time, ample for weeks of shaving, and the charging dock doubles as a cleaning station. We think it’s still a worthy purchase even at full price, but at its current reduced price on Amazon, it’s hard to beat.  

According to independent.co.uk