[WORLDKINGS] World Best Academy – Aunt Jemima (United States): The best-selling syrup brand in the United States

06-11-2020

(WorldKings.org) According to Statista, Aunt Jemima was the best-selling syrup brand in the United States, with an estimated 130.59 million consumers in 2019.

 

 

Aunt Jemima is a brand of pancake mix, syrup, and other breakfast foods. The Aunt Jemima pancake mix was advertised in 1889 as the first ready-mix. The brand is currently owned by the Quaker Oats Company of Chicago, a subsidiary of PepsiCo.

 

 

The Aunt Jemima brand was created in 1889 by Chris Rutt and Charles Underwood, two white men, to market their ready-made pancake flour. To distinguish their pancake mix, in the autumn of 1889 Rutt appropriated the Aunt Jemima name and image from lithographed posters seen at a vaudeville house in St. Joseph, Missouri.

However, Rutt and Underwood could not raise enough capital and quickly ran out of money. They sold their company to the Randolph Truett Davis Milling Company (also in St. Joseph, Missouri) in 1890, then the largest flouring mill on the Missouri River, having an established reputation with wholesale and retail grocers throughout the Missouri Valley.

 

 

Davis improved the flavor and texture of the product by adding rice flour and corn sugar, and simplified the ready-mix by adding powdered milk. Only water was needed to prepare the batter. The Davis Milling Company was renamed Aunt Jemima Mills in February 1914. By 1915 it had become one of the most recognized brands in US history and changed US trademark law.

 

 

Logo Aunt Jemima is based on "Mammy", a plump Black woman wearing a headscarf who is a devoted and submissive servant. Her skin is dark and dewy, with a pearly white smile. In 1989, as she marked her 100th anniversary, her image was again updated, with all head-covering removed, revealing wavy, gray-streaked hair, gold-trimmed pearl earrings, and replacing her plain white collar with lace.

According to Statista, Aunt Jemima was the best-selling syrup brand in the United States, with an estimated 130.59 million consumers in 2019.

According to en.wikipedia and statista


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