Asics ( Ashikkusu) is a Japanese multinational corporation that produces sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as "Healthy soul in a healthy body".
Products manufactured and marketed by Asics include footwear (sneakers, sandals), clothing (t-shirts, jackets, hoodies, compression garments, pants, shorts, socks), and accessories (bags, backpacks, caps).
ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide.
Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. Martial arts star Bruce Lee was the first known celebrity to popularize this design. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of ASICS shoes is still produced and sold internationally under the Onitsuka Tiger label.
In its 2006 fiscal year, ASICS generated 171 billion yen in net sales and 13 billion yen in net income. Sixty-six percent of the company's income came from the sale of sports shoes, 24% from sportswear, and 10% from sports equipment. Forty-nine percent of the company's sales were in Japan, 28% in North America, and 19% in Europe.
In recent years their running shoes have often been ranked among the top performance footwear in the market. According to Statista, Asics is the best-selling domestic sports brand in Japan, with 25.5 percent of respondents stating it was one of their favorite brands in a survey conducted in September 2020.
According to Statista and en.wwikipedia