[WORLDKINGS] World Best Academy – Adidas (Germany): The best-selling sports and swimwear brand in Germany

17-07-2020

(WorldKings.org) According to Statista, Adidas is the best-selling sports and swimwear brand in Germany. In 2019, 22.6 percent of respondents had bought adidas products.

 

 

Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.

 

 

Adidas sells a range of clothing items, varying from men's and women's t-shirts, jackets, hoodies, pants and leggings.

 

 

The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events.

 

 

 

To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilizing canvas and rubber. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas' business rival.

 

 

Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. 

According to Statista, Adidas is the best-selling sports and swimwear brand in Germany. In 2019, 22.6 percent of respondents had bought adidas products.

 

According to Statista and en.wikipedia

 

 

 


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