[WORDLKINGS] World Best Academy – Vinted (Lithuania): Most used online platform to resell second hand clothing in France

21-10-2020

(WorldKings.org) According to Statista, Vinted is the most used online platform to resell second hand clothing in France, with 19.83 million monthly visits as of 2020.

 

Vinted is a Lithuanian online marketplace and community that allows its users to sell, buy, and swap secondhand clothing items and accessories.

In 2008, Milda Mitkute and Justas Janauskas co-founded Vinted in Vilnius, Lithuania, testing a prototype site where Lithuanian women could trade their clothes. After recruiting a couch surfing guest of Janauskas to help with advertising and promotions, the two expanded their business into Germany, where it operates under the brand Kleiderkreisel. In 2010, Vinted launched in the United States.

 

 

In 2012, Vinted partnered with Lemon Labs, a Lithuanian-based app development consultancy to launch its mobile app. In a case study, Lemon Labs reported that before the app was released, 80% of the traffic came from desktop web and the rest from mobile web browsing. Within a day of its release, Vinted saw as much as a 30% traffic increase with the app.

 

 

Available on iOS, Android, and desktop browsers, Vinted provides users a platform to sell their clothing and accessories, purchase or swap from other users, and communicate with members using the forums. Since their launch, Vinted has expanded into men's and children's clothing. According to its website, Vinted has 20 million members, with 15 thousand members joining every day. As of 2020, Vinted is available in twelve countries.

According to Statista, Vinted is the most used online platform to resell second-hand clothing in France, with 19.83 million monthly visits as of 2020.

 

 

According to en.wikkipedia and Statista


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