The company has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, international, and American Girl. It is the world's second largest toy maker in terms of revenue, after The Lego Group.

The company’s milestones:

-In 1945 - The company was founded by Elliot Handler, Ruth Handler and Harold Matson in 1945 and is headquartered in El Segundo, CA.

- In 1947 - The company has its first hit toy, “Uke-A-Doodle”. The company is incorporated the next year in California.

- In 1948 - The Handlers introduced another hit—a new all-plastic piano with raised black keys.

- In 1955 - In a first for marketing, Mattel became a year-round sponsor of the Mickey Mouse Club in 1955.

- In 1957 - The company, exploiting the popularity of television Westerns, introduced toy replicas of classic Western guns and holsters.

- In 1959 - The Barbie doll is introduced in 1959 by Mattel becoming the company’s best selling toy ever.

- In 1960 - Mattel introduced Chatty Cathy, a talking doll that revolutionized the toy industry.

- In 1961 - Barbie’s boyfriend, Ken, named for the Handlers’ son, was added in 1961.

- In 1962 – Mattel launches the first Barbie Dreamhouse. Barbie represents women in new ways, becoming a symbol of independence and empowerment. With its mid-century modern décor, girls can imagine entertaining friends or relaxing in their stylish living room.

- In 1968 - They released Hot Wheels to the market on May 18, 1968.

- In 1971 - Malibu Barbie launches to reflect the updated fashion style of California culture with a forward-face glance to represent women’s empowerment. Uno is invented by Merle Robbins, a barber shop owner from Reading, Ohio.

- In 1979 - With music at the forefront, the Fisher-Price Phonograph is able to withstand the roughest of play.

- In 1982 – The first He-Man and the Masters of the Universe line of action figures is released.

- In 1984 - Beatles' star Ringo Starr joins Thomas & Friends series as narrator, the first of many famous storytellers.

- In 1988 - A popular new line of Disney infant and preschool toys featuring such animated stars as Mickey Mouse and Donald Duck was introduced in 1988.

- In 1991 - Beyond Disney, Mattel reached an agreement with Hanna-Barbera in November 1991 to market toys based on the cartoon characters Yogi Bear, Boo-Boo, Cindy Bear, and the Flint-stones.

- In 1996 - Mattel Media released its first software product in the fourth quarter of 1996.

- In 1997 - Little People goes through a design transformation to look more like real kids - bringing diversity and inclusion to the toys.

- In 2000 - Mattel signed a deal with Warner Bros to become the master licensee for Harry Potter-branded toys.

- On June 11, 2010 - Mattel launched Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf and The Mummy.

- In 2011 - Hot Wheels smashes the world record for longest ramp-to-ramp distance jump at the 100th Anniversary of at the Indy 500, at a length of 332 feet.

- In 2018 - The Mattel Children’s Foundation launches the 1st Annual Global Day of Play.

According to corporate.mattel.com; en,.wikiepdia