[WorldKings - Wowtimes - Almanac Events & Achievements 2022] The successes of 77 years of accompanying children around the world of Mattel Toys, Inc. (1945)

26-06-2022

(worldkings.org) Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The products and brands it currently produces include Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Mega, Thomas & Friends, Polly Pocket, Masters of the Universe, Monster High and Enchantimals, with Ever After High and My Scene also having been previously produced.

The company has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, international, and American Girl. It is the world's second largest toy maker in terms of revenue, after The Lego Group.

The company’s milestones:

-In 1945 - The company was founded by Elliot Handler, Ruth Handler and Harold Matson in 1945 and is headquartered in El Segundo, CA.

- In 1947 - The company has its first hit toy, “Uke-A-Doodle”. The company is incorporated the next year in California.

 

 

- In 1948 - The Handlers introduced another hit—a new all-plastic piano with raised black keys.

- In 1955 - In a first for marketing, Mattel became a year-round sponsor of the Mickey Mouse Club in 1955.

- In 1957 - The company, exploiting the popularity of television Westerns, introduced toy replicas of classic Western guns and holsters.

- In 1959 - The Barbie doll is introduced in 1959 by Mattel becoming the company’s best selling toy ever.

 

 

- In 1960 - Mattel introduced Chatty Cathy, a talking doll that revolutionized the toy industry.

- In 1961 - Barbie’s boyfriend, Ken, named for the Handlers’ son, was added in 1961.

- In 1962 – Mattel launches the first Barbie Dreamhouse. Barbie represents women in new ways, becoming a symbol of independence and empowerment. With its mid-century modern décor, girls can imagine entertaining friends or relaxing in their stylish living room.

- In 1968 - They released Hot Wheels to the market on May 18, 1968.

 

 

- In 1971 - Malibu Barbie launches to reflect the updated fashion style of California culture with a forward-face glance to represent women’s empowerment. Uno is invented by Merle Robbins, a barber shop owner from Reading, Ohio.

- In 1979 - With music at the forefront, the Fisher-Price Phonograph is able to withstand the roughest of play.

- In 1982 – The first He-Man and the Masters of the Universe line of action figures is released.

- In 1984 - Beatles' star Ringo Starr joins Thomas & Friends series as narrator, the first of many famous storytellers.

- In 1988 - A popular new line of Disney infant and preschool toys featuring such animated stars as Mickey Mouse and Donald Duck was introduced in 1988.

- In 1991 - Beyond Disney, Mattel reached an agreement with Hanna-Barbera in November 1991 to market toys based on the cartoon characters Yogi Bear, Boo-Boo, Cindy Bear, and the Flint-stones.

 

 

- In 1996 - Mattel Media released its first software product in the fourth quarter of 1996.

- In 1997 - Little People goes through a design transformation to look more like real kids - bringing diversity and inclusion to the toys.

- In 2000 - Mattel signed a deal with Warner Bros to become the master licensee for Harry Potter-branded toys.

- On June 11, 2010 - Mattel launched Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf and The Mummy.

 

 

- In 2011 - Hot Wheels smashes the world record for longest ramp-to-ramp distance jump at the 100th Anniversary of at the Indy 500, at a length of 332 feet.

- In 2018 - The Mattel Children’s Foundation launches the 1st Annual Global Day of Play.

According to corporate.mattel.com; en,.wikiepdia


Bee (Collect) - WORLDKINGS (Source of photos: Internet)

 

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