[Worldkings – Wowtimes - Almanac Events & Achievements 2022] Highlights during 76 years of development of Ferrero, biggest chocolate producer in Europe (1946)

16-06-2022

(worldkings.org) Ferrero International S.A., more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world.

Ferrero International SA's headquarters is in Luxembourg. Ferrero SA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". Reputation Institute's 2009 survey ranked Ferrero as the most reputable company in the world.

Ferrero produces several lines of confectionery goods under various brand names, as well as the chocolate-hazelnut spread Nutella (since 1964). The production of Nutella uses one-quarter of the world's annual hazelnut supply. It also produces the line of Ferrero branded chocolate products, Kinder brand line of chocolate products, and Tic Tac mints.

 

(WOWTIMES) Ferrero’s history and achievements

  • 1946: Ferrero was founded in Alba, Piedmont, Italy, by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for Nutella. Ferrero introduces his own recipe, a mixture of hazelnuts and cocoa butter called "pasta gianduja."
  • 1948: Ferrero launches its own distribution operations, building up a fleet of 200 delivery vans by the early 1950s.
  • 1949: Company launches improved recipe for pasta gianduja, called Supercrema Gianduja.
  • 1954: Gianduja brand name is changed to Nutella for the Italian market.

  • 1956: Company opens its first international subsidiary in Germany
  • 1968: Kinder brand of chocolate products for children debuts
  • 1969: Ferrero establishes U.S. subsidiary and begins marketing Tic Tac for that market
  • 1997: Company opens new $100 million production facility in Brazil.
  • 2014: Ferrero acquired Oltan Group and became the world's largest consumer of hazelnuts, buying up 25% of global production in 2014.
  • 2019: Ferrero further expanded its US operations by purchasing a collection of business owned by Kellogg's.

The Ferrero Group worldwide – now headed by Executive Chairman Giovanni Ferrero – includes 38 trading companies, 18 factories, and approximately 40,000 employees, and produces around 365,000 tonnes of Nutella each year.

According to Wikipedia


Brian (Collect & Edit) - WORLDKINGS (Source of photos : internet )

 

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