[Worldkings – Wowtimes - Almanac Events & Achievements 2024] Key milestones in 158 years General Mills (1866)

11-02-2024

(Worldkings.org) General Mills is a multinational manufacturer and marketer of branded consumer foods. Founded in 1928, the company is headquartered in Golden Valley, Minnesota, USA. It is known for its wide range of products, including cereals, yogurt, ready-to-serve soup, dry dinners, frozen vegetables, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grain, fruit and savory snacks, and a wide variety of organic products such as granola bars, cereal, and soup. Some of its most popular brands include Cheerios, Yoplait, Pillsbury, Betty Crocker, and Haagen-Dazs.

Over the years, General Mills has shown a commitment to health and sustainability, with a focus on reducing environmental impact and improving the nutritional profile of its products. The company operates in more than 100 countries and its products are sold all over the world. As of 2023, General Mills generated a revenue of $20.200 billion. Despite its size and age, General Mills continues to innovate and adapt to changing consumer tastes and market dynamics.

General Mills Raises the Bar on Innovation With This Can't Miss New Product Line-up | Business Wire

(WOWTIMES) History and achieviements of the company

  • 1866: Cadwallader Washburn built the first flour mill in Minneapolis, laying the foundation for General Mills.
  • 1869: The Minneapolis Millers Association was formed.
  • 1874: Washburn built the larger "A" Mill.
  • 1877: The Washburn-Crosby Company was formed, producing winter wheat flour.
  • 1880: Washburn-Crosby flour brands won gold, silver, and bronze medals at the Millers' International Exhibition.
  • 1900: Bell created the first lab for testing flour.
  • 1921: Betty Crocker was created as a personality to answer letters from consumers.
  • 1926: The Wheaties Quartet debuted what’s believed to be the first singing radio commercial.
  • 1928: General Mills was created when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills.
  • 1931: Bisquick, the first baking mix, was introduced and quickly became a staple in American households.
  • 1933: General Mills sponsored radio programs and began using athlete endorsements on its radio station, WCCO. The company also started sponsoring baseball radio broadcasts.
  • 1945: The cereal's name was changed to Cheerios.
  • 1946: Cheerioats was renamed Cheerios. General Mills also established their Aeronautical Research Division.
  • 1947: Postwar demand for consumer foods led the company to concentrate on the success of its cereals and Betty Crocker cake mixes.
  • 1950: The company continued to refine its advertising methods after World War II, including the publication of the Betty Crocker Cookbook and TV advertisements.
  • 1953: The Black Box for airplanes was developed in partnership with the University of Minnesota.
  • 1954: Ready-to-eat cereals grew dramatically, and more brands were introduced, including Trix. The General Mills Foundation was also established.
  • 1958: General Mills opened its Golden Valley, Minnesota, headquarters.
  • 1961: Edwin W. Rawlings was named General Mills president.
  • 1964: Snack foods entered the company's portfolio with the purchase of Morton Foods, Inc. A submersible built by General Mills was commissioned.
  • 1965: The Pillsbury Doughboy made his first commercial debut. General Mills ventured into the toy industry.
  • 1967: The company ventured into the restaurant business and took the Kenner toy company.
  • 1968: General Mills entered the fashion market through the purchase of Monocraft Products, maker of Monet jewelry.
  • 1977: After the sale of the chemical division, General Mills divided its business into food processing, restaurants, games and toys, fashion, and specialty retailing. The company acquired the license to produce Yoplait.
  • 1979: General Mills introduced the best-selling extension of its Cheerios line since the Honey Nut version.
  • 1982: Yoplait yogurt achieved national distribution. The first Olive Garden was opened.
  • 1983: The Olive Garden Italian restaurant chain was launched. The Care Bears, who first appeared on greeting cards, debuted as plush toys.
  • 1985: The food division expanded with the introduction of Pop Secret, a microwave popcorn product. The company divested its toy, fashion, and non-apparel retailing operations.
  • 1986: The company backed DiC Entertainment in syndicating the Dennis the Menace animated series.
  • 1988: Spiegel catalog bought the business. New products included Homestyle Pop Secret popcorn, Stir 'n Bake dessert mixes, Italian Herb Hamburger Helper, Tuna Melt Tuna Helper, and Betty Crocker seasoned mashed potato side dishes.
  • 1989: Eddie Bauer and Talbot's were sold. Cereal Partners Worldwide, a joint venture with Nestlé S.A., was formed. General Mills began to expand into international markets.
  • 1990: A joint venture with Nestlé S.A. called Cereal Partners was formed which markets cereals outside the US and Canada under the Nestlé name.
  • 1993: Introduced Pop Secret microwave popcorn.
  • 2000s-2022: The company expanded its product portfolio with various acquisitions and product launches. They also focused on health-conscious products responding to changing consumer preferences.

According to Internet

 


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