[WorldKings - Wowtimes - Almanac Events & Achievements 2023] Remarkable imprints in 92-year of history in cosmetic industry of Merle Norman Cosmetics (1931)


(worldkings.org) Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products.

The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand. As of 2021, 955 throughout 49 U.S. states and 52 locations throughout 8 Canadian Provinces and 5 countries abroad (United Arab Emirates, Taiwan, Hong Kong, Bahrain, Guatemala) with a total of 1,007 locations.


Merle Norman is a privately held family-owned company by the Nethercutt-Richards family. The corporate headquarters is located in Los Angeles, California. The company is a member of the Personal Care Products Council. The primary manufacturing plant and distribution center is located in Westchester, Los Angeles and is connected to the corporate headquarters.


The company's milestones:

- In 1931: Merle Norman opened her first official cosmetics studio in Santa Monica.

- In 1932: Merle’s nephew J.B. Nethercutt became the first employee..

- In 1934: The company had expanded to 94 independently owned studios across the contiguous United States.

- In 1940s: The company expanded overseas to Asia, marketing in Thailand.



- In 1950s: The brand is established as a household favorite with the Good Housekeeping Seal of Approval for 3 Steps to Beauty.

- In 1961: Merle Norman blazes a trail of hygienic practices by launching signature Lip Bubbles for women to sample lip products. 

- In 1969: The company changed to be publicly traded on the American Stock Exchange (AMEX).

- In 1971: The company opened a secondary plant in Sylmar, Los Angeles which produces the containers and packaging for its products..



- In 1973: Build a forward distribution center in Memphis, Tennessee for its East Coast studios.

- In 1980s: Merle Norman was named one of the ten largest American cosmetic companies by People magazine.

- In 1999: Launched 3 typical products - Dual Action Eye Makeup Remover, Fine Line Minimizer and Ultra Powder Foundation.

- In 2007: The company was ranked No. 21 in Entrepreneur magazine's Franchise 500.



- In 2012: Company launched Anti-Aging Emulsion and Eye Treatment with Triple Peptide Complex.

- In 2018: The company announced its beginning of day spa services to select studio outlets in the United States and Canada..

- In 2019: Merle Norman's products were available for purchase online through e-commerce..

According to en.wikipedia.org, www.merlenorman.com

Chris - (Collect and Edit) - WORLDKINGS (Source of photos: Internet)


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