Mary Kay sells cosmetics through a multi-level marketing model. Mary Kay distributors, called beauty consultants, can theoretically make income by directly selling to people in their community and also receive a commission when they recruit others to begin selling under their distribution network.

The company’s milestones:

1963: Mary Kay Ash founded Beauty by Mary Kay with her children, Ben, Marilyn, and Richard.Along with a new opportunity, Beauty by Mary Kay ushers in a new approach to skincare with the Basic Treatment Set. It includes four skin care products and a foundation.

1964: Mary Kay Ash begins an annual tradition of recognizing women’s accomplishments in entrepreneurship while providing inspiration and business education for the coming year. She calls it Seminar.

1969: Mary Kay is the first to introduce the "career car" concept in the marketing world, making the pink Cadillac an iconic and synonymous symbol with the Mary Kay brand.

1970: The Company opens a manufacturing facility in Dallas, Texas, and calls it Cosmetic Creations.

1971: Mary Kay Inc. opens in Australia, its first international subsidiary and first market in the Asia Pacific region.

1980: The company introduces its first skin care products formulated for different skin types.

1989: Mary Kay establishes its first environmental program, a corporate recycling program for paper, plastic, glass and aluminum.

1993: The Mary Kay Museum opened in Dallas, Texas to celebrate the Company's 30th anniversary.

1995: Mary Kay® Oil-Free Eye Makeup Remover launches, which has been, up until today, the company’s number 1 bestseller.

2003: Mary Kay Inc. celebrates its 40th anniversary with over 1 million independent sales force members in more than 30 markets worldwide.

2008: Pink Changing Lives® launches, using product sales to support women and children around the world.

2013: The Company earns the World Records title for “Largest Makeup Painting.” Measuring 23.2 m by 2.4 m, the painting is created entirely out of Mary Kay makeup products and hangs in the global headquarters today created by artists from Dallas-based Eyecon Studios, along with art students from The University of North Texas, who spent more than 1,000 hours over two and a half weeks painting the finished piece.

2019: Mary Kay launches the TimeWise3D® Foundations, created by capturing the authentic tones of women from around the world using Mary Kay's exclusive IntelliMatch® Technology.

2023: Mary Kay to Plant 100,000 Trees in 2023 in Reforestation Project.

According to marykayglobal.com; en.wikipedia.org.