[WorldKings - Wowtimes - Almanac Events & Achievements 2023] Impressive highlights in the 71-year development journey of the Italian luxury fashion house, Moncler SpA (1952)


(Worldkings.org) Moncler SpA designs, manufactures and distributes clothing for men, women and children under the Moncler brand. The company directly manufactures and distributes its own clothing and accessory collections through more than 200 stores around the world.

Moncler S.p.A. is an Italian luxury fashion house specializing in ready-to-wear outerwear headquartered in Milan, Italy. The company offers luxury products including hats, bags, sunglasses, eyewear, footwear, gloves, jackets, outerwear, knitwear and ski wear. It provides various collections including the Gamme Rouge and Gamme Bleu and Grenoble fashion clothes. Moncler offers its service for women, men and kids. Its core branding includes the rooster (cockerel), "M" monogram, felt appliqué badge, crossed skis and cartoon duck mascot.


Today, Moncler is known for its high-quality, stylish, and functional fashion items, and has become a global leader in the luxury fashion industry. The company has a strong presence in Europe, Asia, and North America, and operates more than 200 boutiques and stores around the world. Its products are sold through a variety of channels, including department stores, specialty retailers, and online.

The company’s milestones:

1952: Moncler is founded in the French Alpine town of Monestier-de-Clermont. The first quilted jackets are conceived for protecting workers from the cold.


- Moncler designs the official uniforms for the French ski team for the Winter Olympics in Grenoble.

- A cartoon duck named MonDuck is introduced as a mascot for the fashion house.

1980s: Moncler expands its product line to include clothing and accessories for men, women, and children.


2003: The Brand was acquired by the Italian entrepreneur Remo Ruffini, current Chairman and CEO of the Moncler Group, who began a strategy of global expansion in the luxury goods segment.

2006: Moncler opens its first flagship store in Paris, France.

2009: Moncler establishes a joint venture in Japan, Moncler Japan Corp.

2010: Moncler launches its Grenoble line, which features luxury skiwear and is named after the site of the 1968 Winter Olympics.

2013: Moncler goes public, with an initial public offering on the Milan Stock Exchange.


2015: Moncler establishes a joint venture in Korea, Moncler Shinsegae Inc.

2018: Moncler acquires Stone Island, another Italian luxury fashion brand known for its technical outerwear.

2019: Moncler launches its directly managed e-commerce in Korea.

2020: Stone Island, Italian luxury sportswear brand, joins Moncler.

2021: Moncler completed the internalisation project of the e-commerce (.com) and unveiled the Brand’s first-ever fragrances, Moncler Pour Femme and Moncler Pour Homme.

December 2021: Moncler became the official formalwear partner of Italian football club Inter Milan.


According to Wikipedia & monclergroup.com

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