[WorldKings - Wowtimes - Almanac Events & Achievements 2022] Milestones on the 127-year journey of Hakuhodo Inc., one of the oldest advertising agencies in Japan (1895)


(worldkings.org) Hakuhodo Inc. is a Japanese advertising agency, headquartered at Akasaka Biz Tower in Akasaka, Minato, Tokyo.

Hakuhodo is an integrated marketing and innovation company with offices in 20 countries and regions, over 10,000 professionals working around the world, and is considered the world's third-largest advertising agency.

The term “Sei-katsu-sha” was coined by the company to emphasize the company's commitment to life's perspective, that each consumer is more than a shopper performing an economic function; they are individuals with heartbeats and distinct lifestyles. The term has also become the basis for Hakuhodo's thinking, planning, and brand building to this day.

The company’s milestones:

- October 1895: Hakuhodo founded by Hironao Seki at 22 Kanda-Nabecho, Tokyo, as an advertising space broker for educational magazines.

- October  1914: Headquarters relocated to Kanda-Nishikicho.

- February 1924: Company reorganized as a stock company (kabushiki kaisha).

- In 1948:  Published "Hakuhodo Monthly Report" (later renamed "Advertising").

- In 1955: Company name changed to Hakuhodo Incorporated.

 - In 1957: Account executive (AE) system introduced, pioneering cross-disciplinary teams responsible for specific clients.

- January 1960: Announced the "Hakuhodo Declaration".

- September 1981: Hakuhodo Institute of Life and Living, Inc. established.

- July 1995: President Tokaibayashi presents "3P strategy" and "MD (market design) strategy".

- October  2001: Concluded a business alliance agreement with Daiko Advertising and Yomiko Advertising.

- May 2002: Declared "Power Brand Partner".

- June 2003:Received a special award at the 50th Anniversary Ceremony of the Cannes Lions International Festival of Advertising.

- October  2003: Hakuhodo DY Holdings Inc., a joint holding company, established with Daiko Advertising Inc.and Yomiko Advertising Inc. Hakuhodo made a fully owned subsidiary of Hakuhodo DY Holdings through a share transfer. Hakuhodo DY Media Partners Inc. established.

- February 2005: Hakuhodo DY Holdings listed on the First Section of the Tokyo Stock Exchange.

- In 2008: Moved the head office to Akasaka Biz Tower in Akasaka Sacas. Introduced new group mark and logo.

- April 2014: New shared vision, Inventing the future with sei-katsu-sha, formulated by Hakuhodo and Hakuhodo DY Media Partners.

- July 2019: Introduced the new VI Center Dot.

According to ja.wikipedia.org and hakuhodo-global.com

Chris - (Collect and Edit) - WORLDKINGS (Source of photos: Internet)


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