[WorldKings - Wowtimes - Almanac Events & Achievements 2022] Memorable milestones in the 89 years of development of Lacoste S.A. – the “green crocodile” in retail industry (1933)


(worldkings.org) Lacoste S.A. is a French company, founded by tennis player René Lacoste, and entrepreneur André Gillier.

It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green alligator logo.

At that time, René Lacoste was a tennis player at the peak of his career, and on one occasion in 1923, his captain promised to buy him a crocodile leather suitcase he had been admiring in a shop window if he won his next match.

René lost, but in tribute to his tenacity on the court and in reference to this unusual bet, the American press christened him “the crocodile.”

The company’s milestones:

- In 1933: René Lacoste founded La Chemise Lacoste with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time.

- In 1950s:Lacoste clothing began to be exported across the world.

- In 1968: Launched Eau de Toilette – the company's first fragrance line.

- In 1971:Lacoste became the official sponsor of Roland-Garros.

- In 1978:Lacoste continued developing new ranges of elegant accessories and created a line of eyewear in collaboration with designer Cahours de Virgile.

- In 1981:Lacoste launched its first leather goods collections in partnership with designers upholding French leather traditions.

- In 1991:The brand inaugurated its first Lacoste casual footwear with British group Pentland, a shoe manufacturer founded in 1932.

- In 1994: Launched the first line of watches at the Basel Watch Fair.

- In 2005: Almost 50 million Lacoste products sold in over 110 countries.

- In 2006:Launched the Lacoste Foundation to help with the social and professional integration of underprivileged young people and those with disabilities.

- In 2007:Lacoste introduced their e-commerce site for the U.S. market.

- In 2012:Lacoste was acquired by Maus Frères SA, a family-run business founded in Geneva in 1902. 

- In 2016: The company opened a new flagship store on Fashion Street in Budapest.

- In 2017:Novak Djokovic, world no. 1 and one of the most revered players in the History of tennis, is appointed brand ambassador of Lacoste.

- In 2018: British designer, Louise Trotter, becomes Lacoste Creative Director.

- In 2019:Young tennis prodigy, Daniil Medvedev, is named a Lacoste brand ambassador. In September, Lacoste appointed Chinese singer / actor Z.Tao as their brand spokesperson for Asia Pacific as the brand's first attempt of appointing someone for the region.

According to en.wikipedia.org, corporate.lacoste.com

Chris - (Collect and Edit) - WORLDKINGS (Source of photos: Internet)


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