[WorldKings - Wowtimes - Almanac Events & Achievements 2022] Innovations in 25 years of eco-friendly sportswear brand lululemon athletica inc. (1998)

11-12-2022

(worldkings.org) Founded in Vancouver, Canada in 1998, lululemon athletica is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.

lululemon athletica inc. is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States.  It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. The company has 574 stores internationally, and also sells online.

 

 

The company’s milestones:

1998 - Lululemon was founded by Chip Wilson in Vancouver. It was founded as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products.

2000 - Lululemon  opened its first standalone store in beach area of Vancouver called Kitsilano

2003 - Lululemon was named most "Innovative Retailer of the Year" in the year 2003.

 

 

2005 - Lululemon trademarked its original fabric, Luon, which included a higher-than-average amount of nylon microfiber. Since then, the company has produced several different types of fabrics, including compression and moisture-wicking designs. Lululemon is primarily known for their leggings, which first made the brand popular.

2007 - Lululemon became a public company.

2009 - Lululemon created a childrens store targeting kids 6-12 years of age.

2014 - Lululemon opened its first store in Europe, a flagship shop in Covent Garden, London.

 

 

2018 - Lululemon had a network of 270 stores around the world. In terms of product development, Lululemon is trying to develop new fabrics such as Nulu that are more comfortable for active use.

2019 - The company launched a luxury streetwear brand called Lab in a few of its stores.

July 7, 2021 - lululemon revealed the world's first yoga accessories made from Mylo™ material. Mylo™ is made from renewable mycelium, the root structure of mushrooms, and created by a team of scientists and materials experts at Bolt Threads.

 

 

August 31, 2021 - lululemon launched new high performance yoga franchise with introduction of Instill Tight. The hero of Instill is lululemon’s proprietary fabric, SmoothCover™. Developed over two years, this breakthrough technical fabric is lululemon’s most supportive yoga fabric, delivering a luxuriously soft next-to-skin feel and smoothing coverage.

2022 – The company unveiled luluemon studio, a new app that provides live stream fitness classes, an online community, products and more.

According to timetoast.com; populartimelines.com; en.wikipedia.org. Source of photos: internet 


Bee (Collect) - WORLDKINGS (Source of photos: Internet)

 

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